Alejandro was born in Jerez de la Frontera in 1990. After studying at Seville university studies of Journalism, it delves into the world of design through partnerships. After that he joined the artistic design studios. He begins his career as Brand Manager of Yvan Andreu, making the brand is set to rise Internationally.
After collaborating with several fashion designers, he decided to start his journey under a firm itself, a space for new talents and emerging designers who are committed to the potential and professional development.

He is currently an emerging international talent that works hand in hand with designers to boost their careers and International Fashion Weeks.